Sabbia Tulum was not born in an office, nor from a strategy based on figures.
It was born from a journey, an emotion... and a deeply personal dream.
The story begins with Guillermo Daniel Ubieta, its founder.
For years, he traveled through different countries, connecting with cultures, landscapes, and people. Among all those places, there was one that marked him forever: Mexico.
And within Mexico, a particular place deeply inspired him: Tulum.
There he understood that he wanted to create something of his own.
Something that was not just about selling clothes... but about building an identity, a lifestyle, an experience.
A place where fashion was lived with soul.
That dream had a name — and it became Sabbia.
🌴 A project that started with family
Guillermo knew he didn't want to do it alone.
So he called his sister, Asmara Ubieta, who was in Argentina, and proposed something bigger than a project:
👉 create a brand together
👉 from scratch
👉 without guarantees
👉 but with passion, trust, and purpose
Asmara said yes — and she didn't travel alone.
She arrived with her three children, who, from day one,
accompanied, supported, and were part of the journey.
They grew up with the project.
They learned about effort, about the work of the family dream that was being built.
While Asmara began to train in garment making and design,
they were present at all times — helping, supporting, believing.
Sabbia was not just a brand created by siblings…
it was a project built by an entire family.
🧵 The handmade creative process
Asmara arrived without experience in garment making,
but with determination and commitment.
She learned step by step:
✂️ sewing
🧵 pattern making
🪡 artisanal finishing
🎨 original design
Until every garment you see in Sabbia today
went through her hands, her creative process, and her dedication.
And alongside her, her children grew up watching a dream
transform into a brand with identity and purpose.
From scratch.
From the heart.
“A story that continues to grow”
Sabbia Tulum is family.
It's Guillermo's voice dreaming in Tulum,
Asmara's hands creating each design,
the company and watchful eye of her three children,
and the unconditional support of Alejandra Gozzotti, mother, guide, and pillar in the most important moments.
None of this was built alone.
It was a collective, shared, cherished dream.
Each garment holds a piece of that story,
of that love... of that origin.
And as the journey continues,
Sabbia always remembers where it comes from:
from a family that dared to dream…
and to turn that dream into life.
Written by Oriana Francis Avendaño Ubieta.